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Case study · Marketing agency

Skills that fix an agency’s communication and scoping.

A marketing agency kept running into two problems: communication and scoping. I built Claude skills for each, and released the general versions free.

Coworkers leaning over a set of blueprints, scoping a project
The problems

Agency work moves through a lot of people.

Communication. Feedback arrives long and vague. Threads pile up. Someone has to read it all and work out what actually matters.

Scoping. A project gets scoped and agreed, then handed to the people doing the work, who each need to know exactly what is theirs and where it overlaps with everyone else.

What I built

Two suites, one for each problem.

SIGNAL · 3 skills

For communication

Forces vague feedback to become clear before it leaves you, reads a pile of material so you get a one-screen brief, and rebuilds a messy situation into a log of truth and a plan.

RUSSIAN DOLLS · 4 skills

For scoping

Turns a scoped project into a map of workstreams, then sequenced chunks, then executable steps, then a standalone packet for each person, with clear contracts where their work overlaps.

How they fit together

From the client saying yes to the person doing the work.

Anya
The shape: a clean map of workstreams
Olga
The breakdown: sequenced chunks with clear outcomes
Vera
The steps: executable, grouped into sprints
Zoya
The packets: one per person, with overlap contracts
RUSSIAN DOLLS: broad to specific, one honest level at a time.
Open source

They’re free. Take them.

The general versions of both suites are free and open on GitHub. Every skill is plain markdown, so you can read exactly what it does before you install it.

Browse the skillsGitHub ↗
Want skills for your team?

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The first five clients pay $250 for a two-hour session and a folder built from it.

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